07 June - 08 June 2017

Sandton Convention Centre, Johannesburg, South Africa

Visiting Madex 2017

Highlights

There is so much happening over two days at Madex, here are the highlights of what is happening.

Seminar Programme

7 June 2017 - Wednesday

9h30 Bringing the art of storytelling back to B2B Marketing
10h30 Ad / Video Reel
11h30 Famously effective: Advertising done right
12h30 Ad / Video Reel
13h30 Eyecatching stories worth telling: Creating and curating sticky content
14h30 Ad / Video Reel
15h30 Me - commerce: How personalisation is transforming ecommerce marketing
9h30 KEYNOTE - John Vlismas - Shared World
10h30 Gen X vs. Gen Y: Engaging generations in the digital landscape
11h30 #Trend2017: The year of AR, video and mobile commerce
12h30 The state of marketing: 7 stats you need to know
13h30 The think tank: business strategies for SME's
14h30 Smart marketing: Future proofing your brand for 2017
15h30 KEYNOTE - Brent Lindeque - Change One Thing, Change Everything

The AcademyStage 3

9h30 KEYNOTE - Mike Saunders - Digital Innovation
10h30 Artificial Intelligence (AI): The effects on marketing and creativity in the future
11h30 Influencing the Influencers: Top trends & best practices for B2B marketers
12h30 #Trends2017: The Big rethink - Seismic trends in marketing
13h30 Getting more out of mobile: The closest you can get to your consumers
14h30 The fundamentals of Google analytics : How to measure what matters for your business
15h30 KEYNOTE - Lindiwe Mazibuko - Leadership

8th June 2017 - Thursday

9h30 Look beyond the hype: Analysing the preferences and pitfalls of E-commerce
10h30 Ad / Video Reel
11h30 Prioritising video marketing: conversion through captivation
12h30 Ad / Video Reel
13h30 SA's biggest brands: Recipes for advertising success
14h30 Ad / Video Reel
15h30 CRM - Nemesis or Ally?
9h30 KEYNOTE - Femi Adebanji - Customer Service Excellence
10h30 Do you speak start up? SA’s most valued SME toolkit
11h30 Mobile vs. desktop in the world of Millennials
12h30 Will digital media eclipse all traditional media?
13h30 Taking the ‘free’ out of freelancing: 5 ways to be a more successful creative on behalf of SAFREA (SAFREA)
14h30 Unpacking The Landscape of the South African Creative Industry - Uno de Waal
15h30 KEYNOTE - Samke Ngwenya - Quintessential Millennial

The AcademyStage 3

9h30 KEYNOTE - Erik Vermeulen - Teamwork
10h30 The State of Email Marketing in South Africa (Everlytic)
11h30 Talk left, walk right: innovative communication trends shaping marketing in 2017
12h30 The essentials to building a customer connection through online community management (Chat factory)
13h30 Loyalty programmes vs. Customer Loyalty: listening to what customers want
14h30 Creating the best buzz: Ingenious content marketing trends for 2017
15h30 KEYNOTE - Grant Lottering - achieve the impossible

*Programme subject to change. The organisers reserve the right to change the programme.

Seminar Speakers

Samke Ngwenya

Samke Ngwenya

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Mike Saunders

Mike Saunders

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Lindiwe Mazibuko

Lindiwe Mazibuko

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Jodene Shaer

Jodene Shaer

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John Vlismas

John Vlismas

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Grant Lottering

Grant Lottering

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Femi Adebanji

Femi Adebanji

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Erik Vermulen

Erik Vermulen

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Brent Lindeque

Brent Lindeque

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Tiffany Markman

Tiffany Markman

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Who should visit Madex 2017?

  • PR practitioners
  • Marketing directors and managers
  • Business owners
  • Events planners
  • Digital and social media experts
  • Photographers and videographers
  • Advertising executives
  • Content creators
  • And more!