There is so much happening over two days at Madex, here are the highlights of what is happening.
|9h30||Bringing the art of storytelling back to B2B Marketing|
|10h30||Ad / Video Reel|
|11h30||Famously effective: Advertising done right|
|12h30||Ad / Video Reel|
|13h30||Eyecatching stories worth telling: Creating and curating sticky content|
|14h30||Ad / Video Reel|
|15h30||Me - commerce: How personalisation is transforming ecommerce marketing|
|9h30||KEYNOTE - John Vlismas - Shared World|
|10h30||Gen X vs. Gen Y: Engaging generations in the digital landscape|
|11h30||#Trend2017: The year of AR, video and mobile commerce|
|12h30||The state of marketing: 7 stats you need to know|
|13h30||The think tank: business strategies for SME's|
|14h30||Smart marketing: Future proofing your brand for 2017|
|15h30||KEYNOTE - Brent Lindeque - Change One Thing, Change Everything|
|9h30||KEYNOTE - Mike Saunders - Digital Innovation|
|10h30||Artificial Intelligence (AI): The effects on marketing and creativity in the future|
|11h30||Influencing the Influencers: Top trends & best practices for B2B marketers|
|12h30||#Trends2017: The Big rethink - Seismic trends in marketing|
|13h30||Getting more out of mobile: The closest you can get to your consumers|
|14h30||The fundamentals of Google analytics : How to measure what matters for your business|
|15h30||KEYNOTE - Lindiwe Mazibuko - Leadership|
|9h30||Look beyond the hype: Analysing the preferences and pitfalls of E-commerce|
|10h30||Ad / Video Reel|
|11h30||Prioritising video marketing: conversion through captivation|
|12h30||Ad / Video Reel|
|13h30||SA's biggest brands: Recipes for advertising success|
|14h30||Ad / Video Reel|
|15h30||CRM - Nemesis or Ally?|
|9h30||KEYNOTE - Femi Adebanji - Customer Service Excellence|
|10h30||Do you speak start up? SA’s most valued SME toolkit|
|11h30||Mobile vs. desktop in the world of Millennials|
|12h30||Will digital media eclipse all traditional media?|
|13h30||Taking the ‘free’ out of freelancing: 5 ways to be a more successful creative on behalf of SAFREA (SAFREA)|
|14h30||Unpacking The Landscape of the South African Creative Industry - Uno de Waal|
|15h30||KEYNOTE - Samke Ngwenya - Quintessential Millennial|
|9h30||KEYNOTE - Erik Vermeulen - Teamwork|
|10h30||The State of Email Marketing in South Africa (Everlytic)|
|11h30||Talk left, walk right: innovative communication trends shaping marketing in 2017|
|12h30||The essentials to building a customer connection through online community management (Chat factory)|
|13h30||Loyalty programmes vs. Customer Loyalty: listening to what customers want|
|14h30||Creating the best buzz: Ingenious content marketing trends for 2017|
|15h30||KEYNOTE - Grant Lottering - achieve the impossible|
*Programme subject to change. The organisers reserve the right to change the programme.
Samke (Sam) Ngwenya is the quintessential millennial who does things her way. She cannot be boxed under one description, which is why she goes by three: Banker, Fairminist and Frugal Kugel. Sam is your most unconventional employee as she has three formal income streams, your most difficult customer as she has access to your global competitors, and your most unpredictable life-partner as she does not subscribe to traditional role descriptions. Samke is a seasoned private banker with over 6 years banking experience. She also serves on the board of directors of MINTEK – a mineral technology research council under the Department of Mineral Resources. In addition, Sam regularly lends her personal finance expertise to television and radio stations such as eNCA, Talk Radio 702 and PowerFM. She also recently ventured into writing with the submission of a financial article appearing in DESTINYconnect. Samke holds an MBA from Wits Business School completed with a research report titled Factors contributing to over-indebtedness in black South African females. She also holds a Postgraduate Diploma in Management from the same college, as well as a Bachelor of Commerce in Financial Accounting from the University of Cape Town. As a speaker, Sam takes her audiences on a journey of self-reflection using her own life as a backdrop. Her “experiences” (not presentations) are informal and highly energetic, to create a comfortable environment in which she holds those sometimes-difficult conversations that would rather be swept under the “Persian”
An expert in social media, digital customer experiences and helping business engage customers and employees through the use of digital technology. Mike Saunders the CEO of DigitLab, a digital marketing agency working with local and international organisations to build a meaningful relationship with their customers. His interest lies in how people use technology, believing that technology is only useful if people use it. Understanding how people use technology helps business use technology to build value into peoples lives. Creating better experiences, more useful products, deeper relationships and more engaging ideas. Mike has been at the forefront of business transitioning into a world of social technology and has been a key part of important projects looking into the use of social technology in marketing campaigns, internal communications, social learning, leadership development, knowledge management, collaboration, project management and enterprise social media. Acknowledged by his peers as one of the Top 20 South Africans to follow on Twitter, Mike has won the respect of business by his determined approach to helping business navigate a diverse and complicated world of people and technology. Mike is often called on by business magazines and websites to comment on technology, social media and Generation Y. As an entrepreneur and businessman, Mike has built DigitLab into South Africa’s premier digital marketing company, he was a partner at TomorrowToday where he contributed to the future world of work as a speaker and consultant and has co-founded a company called imonline that looks to innovate products and services in the world of digital business.
Lindiwe Mazibuko is a political leader, public speaker, writer, and mentor.
She was the first black woman in South African history to be elected Leader of the Opposition in Parliament. A graduate of the University of Cape Town in South Africa (2006 and 2007) and the Harvard Kennedy School of Government(2015) in the United States, Mazibuko was an elected representative in South Africa’s National Assembly until May 2014, when she resigned from active politics in order to return to higher education. Mazibuko began her political career as a researcher in the parliamentary office of South Africa’s official opposition party, the Democratic Alliance (DA). She was appointed the party’s national media liaison in 2008 ahead of the South African General Elections the following year. She also decided to run for election as a Member of Parliament in 2008 – the fourth youngest candidate in South Africa to do so. She was elected in April 2009, and appointed the DA’s National Spokesperson and Shadow Deputy Minister for Communications soon after this. In 2010 she was appointed to the DA Shadow Cabinet where she was responsible for the Rural Development and Land Reform portfolio. She was also the first political leader to bring national attention to allegations that the South African president had misappropriated public funds for personal use. She successfully prosecuted a Constitutional Court case against the Speaker of the National Assembly, vindicating the right of all Members of Parliament to move a motion of no confidence in the President of the Republic.This precedent was instrumental in enabling successive opposition leaders to engage in effective parliamentary oversight over the South African Presidency. In May 2014, at the end of her term, and following a successful electoral campaign in which the DA grew its share of the national vote from 16% in 2009 to 22%, Mazibuko announced that she would be taking a sabbatical from active politics. In May 2015, she graduated with a Master of Public Administration from Harvard University’s John F. Kennedy School of Government, where she was also an Edward S. Mason Fellow. Mazibuko subsequently spent a semester in residence as a Fellow at Harvard University’s Institute of Politics (IOP), where she led a seminar on building and entrenching democracy in South Africa and on the African continent. She is currently an author-in- residence at the Stellenbosch Institute for Advanced Study in South Africa (STIAS), and a fortnightly columnist for Business Day – South Africa’s leading national daily newspaper.
Jodene Shaer is an entrepreneur at heart; author and speaker by passion, with her book The Holistic Entrepreneur. Through her online social presence, she openly demonstrates what a life of courage, consciousness and a sense of humour looks like. She is a dedicated business partner, with a holistic approach to business, money and success. Jodene also co-founded a people development business, Lifeology, with her current business partner, Greg Arthur, who lives in the UK, which has taken their businesses to international heights.
Specialising in South African and International social media strategy, content and community management and influencer marketing, alongside her team, she is head strategist and influencer marketer for her social online agency, Chat Factory.
John Vlismas continues to reinvent himself as the SA comedy landscape evolves. His staying power was especially evident at the 2014 Just For Laughs Festival, Montreal – where he was selected to appear in a television special at the invitation of Comedy Central, which earned him a meeting with Warner Brothers execs. No longer just performing to public and corporate crowds, Vlismas has entered the realm of producer/director. 2014 saw him spearhead the growth of Whacked:Special Projects from a fledgling production division into a major contributor to the Whacked bottom line, with the creation of top-rating television specials for Comedy Central, corporate videos and an innovative full day conference for 650 retail banking leaders.
While stand-up comedy remains his enduring passion, John has begun to explore the direction/production of several other artist’s works, as well as the design/creation of large line-up comedy shows and creative consulting for large corporate events. He is a much sought-after Corporate Comedian, MC and Facilitator, as his production knowledge allows him to fully integrate his role with the event company’s control over the function, ensuring slick and seamless execution. His insightful presentation on the ability of performers to size up a crowd and move them using a heightened sense of empathy, “The Shared World” has earned rave reviews from the increasing number of companies that have hired him to present during their leadership and strategy sessions.
The miracle cyclist who came back from the dead to achieve the extraordinary - In July 2013 ex-professional cyclist and Laureus Sport for Good Ambassador Grant Lottering suffered a fatal accident during a world championship preparation race in Trento, Italy, when he crashed straight into a rock embankment at over 60km/h. By the time the medical team arrived he had lost consciousness and his heart had stopped beating. Miraculously he survived but his injuries were so severe he was told he would never be able to ride a bike again. Astonishing the medical profession and public alike, Lottering returned to the Alps only 11 months and six surgeries later, against much opposition given his physical condition, miraculously completing the toughest mass timed one-day cycle race in the French Alps. He called it “The Im’possible Tour – from death to the top of the Alps in one year”. His achievement grabbed media attention and he has since been interviewed on live television, numerous radio stations and appeared in over 30 major publications and newspapers to date. Lottering’s remarkable story of perseverance, resilience, and overcoming has inspired thousands to never lose hope, push their own boundaries, remove self-imposed limits, and embrace their unlimited potential. Lottering is one of a handful of people who can talk about the experience of dying. He inspires audiences with his incredible true life story and has been described by audiences as humble, genuine and authentic. He challenges and inspires individuals and organisations alike to re-evaluate the goals and targets they set themselves, using his remarkable accomplishments since that fateful day as a real-life example.
Femi Adebanji is a sought-after international customer service speaker and organisational excellence speaker (Leadership, Change, and Motivation) with a passion for helping organisations transform their service excellence levels, build truly customer centric cultures, create high-performance business cultures and evolve into brands of distinction. With over 15 years of business leadership and customer strategy experience, he has consulted on numerous critical business performance improvement initiatives for companies in South Africa and internationally. He is Senior Customer Experience Strategist at Baines & Partners, a firm that specialises in Customer Experience consulting and Customer Service turnaround strategies. He is also Research Director at Pinnacle Consulting, a corporate learning consultancy that provides customised and off-the-shelf customer service training, and diverse skills development training solutions to organisations of diverse sizes across all industries. His expertise, knowledge and insights will not only transform the customer experience within your organisation but equip you to turn service excellence into a strategic advantage and entrench your competitive positioning in your industry. His customer service talks and keynotes provide unique insights and strategies on Turning Customer Experience into A Competitive Edge, Using Service Excellence to Create Market Dominance, How to Leverage the Power of Customer Perception, Building and Sustaining A Customer-Focused Culture, Service Excellence Through Social Media, Creating A Culture of Internal Customer Service, Leadership for Service Excellence, Driving Sales Through Service, Recovery Strategies for Unhappy Customers and much more.
Erik Vermeulen has been a Business consultant since 1994 when he was part of the team that brought Experiential Team Building to South Africa, and international Keynote speaker since 1999. Today he is considered as one of South Africa’s leading thinkers on Behavioural Economics, Corporate Culture and Employee Engagement. He specialises in Corporate Behaviour strategies, allowing companies to create more profitable behaviours by examining how their teams work and how they interact with their employees as well as their customers. Erik explores trends and behaviours that have shaped the business world, and ones that will be required to motivate and improve performance in a post-recession business world where corporate spin become less powerful than customer and employee experience. Erik has helped an African mobile phone company say “Jambo Greatness”, and they delivered on the promise. He’s shown the staff at Africa’s most profitable airline how they can “Lift you Up”, and a medical Aid scheme how to become “Pacesetters”. He’s even managed a to get the IT division at a major bank to “Simplify Complexity” and a children’s Cancer Charity to understand “How Now Brown Cow?” to transition to bigger things.” To find balance, Erik often spends time on his mountain bike, adventuring in most corners of the world or climbing the odd high mountain as a partner in an adventure travel business.
A personal crusader on a mission to empower through the power of positive thinking, Brent has achieved global recognition for this forward thinking approach, and has inspired a nation. Brent unwittingly started a social media revolution through his positive spin on #neknominations. The Random Acts of Kindness Nominations (raknominations) that he started through his simple YouTube gesture spread around the world, touching hundreds of thousand of people, and saving lives and spawned numerous similar initiatives including the recent ALS Ice-Bucket Challenge. Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a modern day family man, proud South African, Passionate Entrepreneur, Determined Dreamer & a Primal Optimist whose story and vision is as inspiring as he is. Change One Thing, Change Everything - A compelling overview of Brent’s inspiring true story around the single decision to perform a Random Act of Kindness and the worldwide viral trend that followed reaching everyone from Ryan Seacrest and Ellen, to the Super Bowl winning New England Patriots. In this talk, Brent uses real world business success stories and relevant examples to highlight the simple concept of micro-activism, tackling small problems to make big changes.
Brent believes firmly in the power of positive thought, and shares specifics around his never-give- up attitude to reaching your own personal goals.
Internationally sought-after freelance copywriter, editor and writing skills trainer, Tiffany Markman shares her insights on how media freelancers can make it in this changing South African economy. Drawing on her own professional experience while highlighting the valuable support and advocacy that SAFREA offers its members, Tiffany presents powerful tips that are relevant now more than ever.
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